Beautyblender

Performance Pacing

As of

—

Year

Year to date

Weekly detail — OMNI / B&M / COM vs. forecast

Week	Week Ending	OMNI Actual	OMNI Forecast	OMNI %	B&M Actual	B&M Forecast	B&M %	COM Actual	COM Forecast	COM %	DTC Spend	Retailer Spend

"Weekly Digital Total" is the weekly tab's OMNI sales rolled up across every SKU — it includes BOPIS and SDD, which is why it runs ahead of the pure .com goal below. Delta shows how much of that gap is BOPIS/SDD-driven.

Week	Week Ending	Weekly Digital Total	.com Goal	Delta $	Delta %	DTC Spend	Retailer Spend