Beautyblender

Performance Pacing

As of

—

Year

Year to date

Weekly detail — OMNI / B&M / COM vs. forecast

Week	Week Ending	OMNI Actual	OMNI Forecast	OMNI %	B&M Actual	B&M Forecast	B&M %	COM Actual	COM Forecast	COM %	DTC Spend	Retailer Spend

Product leaderboard — full year (by Sku Number)

Rank	Sku Number	Short SKU Description	Sales TY	Sales LY	Visits TY

Week

Ranked by Sku Number, not product name — Sephora's on-site SEO names shift, but the Sku Number doesn't.

Rank	Sku Number	Short SKU Description	Sales TY	Sales LY	Visits TY	Conversion TY

Year

"Weekly Digital Total" is the weekly tab's OMNI sales rolled up across every SKU — it includes BOPIS and SDD, which is why it runs ahead of the pure .com goal below. Delta shows how much of that gap is BOPIS/SDD-driven.

Week	Week Ending	Weekly Digital Total	.com Goal	Delta $	Delta %	DTC Spend	Retailer Spend

Metric

Monthly — this year vs. last year

Months with no data yet (this year, going forward) are left off rather than shown as $0, so the bars don't imply a real drop-off.